Seven Selection Criteria
Tradition, history and heritage are the foundation of the most prestigious Clubs around the world. Newer Clubs may be universally recognized by global travelers and society alike as demonstrating the highest standards in their operating procedures, membership and preeminence. All Clubs shall embrace tradition, newly forged or formulated over time, and have an international allure that makes them stand apart from all others in their respective areas of the world.
A Respected Membership
The foundation of the most revered Private Clubs are the Members, their character and integrity, and the admission procedures of the institution. Members take pride and responsibility in their Club and its distinctive culture. Members embrace camaraderie within the Club and form lasting business and social relationships with one another. They are expected to demonstrate a commitment to the traditions of the Club, consider the next generation, and attract prospective new Members who share these ideals.
Excellence in Amenities and Facilities
Great Clubs display an element of distinction and offer their Members outstanding facilities and amenities. They endeavor to provide the finest Member experience while keeping pace with deferred maintenance and capital upgrades. New amenities are developed to satisfy today’s Members and attract future Members.
Exceptional Service Standards
The world’s finest Clubs recognize staff as their most valuable asset. Employees must be dedicated and committed to delivering unparalleled service that exceeds member and guest expectations. Staff development is critical, and training is ongoing. Success results when mutual respect between Club Members and the Employees is fostered.
Adapting to Changing Times
Excellent Clubs strive to anticipate their membership’s changing needs, interests and evolution. These Clubs have a strategic plan for change; they adopt a mission statement that clearly addresses who they are and where they wish to be through the ages. They maintain the sanctity of their history and culture and remain flexible enough to evolve with the changing times.
Management and Operations
Every great institution and organization requires clear and decisive leadership. Clubs are managed in a manner that stimulates a distinctive Private Club culture. Club Management implements the policies, procedures and operational strategies as directed and approved by the Club’s Leadership. Golf and Country Clubs respect the governing bodies of the game and encourage growth through its supervision of programs.
The Overall Experience
The Experience, from anticipation of the visit to arrival and departure, is a critical element when evaluating a Club considered for Platinum status. Some of the elements of the overall experience are tangible, yet others are intangible. Clubs that provide lasting memories and create a keen desire to return are usually those that deliver the ultimate Private Club experience.